2 items, RM 698.069
Pekema deputy president and acting president, Datuk Mohamed Nazari Noordin, said that the MoU aims to accelerate the growth of the EV industry in the region and promote the development of a robust EV ecosystem, not only in Malaysia but also throughout Southeast Asia.
He said that the collaboration between Pekema and DFMIEC, a subsidiary of the leading Chinese car manufacturer Dongfeng Motor Corporation (DFMC), clearly demonstrates Pekema's commitment to sharing and aligning the association's capabilities with the growing automotive industry.
"Pekema's partnership with DFMIEC is a significant step in our mission to usher in a more environmentally friendly era of mobility in Malaysia.
The EV landscape in Malaysia is in an extraordinary growth phase, and this collaboration places us at the forefront of this change. It is a historic event to reshape the future of transportation in our country," he said in a statement today.
According to him, the MoU ceremony held at Wisma Yayasan Pekema in Cyberjaya demonstrates the strong commitment of Pekema and DFMIEC in enhancing bilateral relations and supporting the growth of the electric vehicle industry in the region.
"Pekema and DFMIEC will join forces to study and navigate the ever-evolving EV market landscape in Malaysia and Southeast Asia. This collaboration will not only introduce innovative and environmentally friendly transportation solutions but also stimulate economic growth and job opportunities in line with the Malaysian government's vision for a more sustainable future," he said.
He said that DFMIEC has already embarked on efforts to expand its presence in the international EV market, especially in Malaysia, where the full potential of right-hand-drive electric vehicles has not been fully realised.
"Through this strategic collaboration, Pekema and DFMIEC are determined to fulfill essential needs such as strengthening sales channels for EVs in Malaysia and expanding into markets in Southeast Asia," he said.
Meanwhile, DFMIEC PV Overseas Marketing Division general manager, Zhao Xiaojie stated that their first right-hand-drive new energy vehicle (NEV) model would be launched in the market around the middle of next year.
"Today, we are in Malaysia as the first stop for our right-hand-drive model cooperation. This decision has been carefully considered in the context of the Malaysian government's strong support for NEVs and our partner's commitment," he said.
He added that in the future, DFMIEC would continue to support Malaysia's electrification efforts and prioritize local production in Malaysia to bring better EV products to Asean countries.
[Source: New Straits Times]
DWR –
We commend PEKEMA’s initiative in exploring new opportunities through its MoU with Dongfeng Motor. While our dealership remains committed to representing exclusively Japanese and European marques, we view this development as a positive step toward diversifying Malaysia’s automotive landscape—especially in the electric vehicle sector. It’s essential for PEKEMA to embrace innovation and remain agile in a rapidly evolving industry. We believe this partnership reflects PEKEMA’s broader vision to support sustainable mobility, and we welcome any initiative that ultimately benefits our members, industry standards, and Malaysian consumers as a whole.
DWR –
While our focus remains on established manufacturers from Japan and Europe—renowned for their heritage, engineering, and global after-sales support—we recognize that strategic partnerships like this could pave the way for emerging technologies and market expansion. Our priority is always to ensure product quality, long-term reliability, and customer satisfaction. That said, we remain open to evaluating future opportunities that align with our core values and customer expectations. This MoU may also encourage healthy competition and push all automakers, regardless of origin, to innovate and raise standards—ultimately benefitting Malaysia’s automotive ecosystem.